Most viewers
perceived the show with satirical intent, and therefore its impact would reduce prejudice
Thirteen
percent of Americans watched every week
Six percent
of Americans never watched
Thirteen
percent of non-viewers did not watch because it was offensive
On average
sixty-two percent of viewers preferred Archie over Mike
Thirteen
percent of viewers believed Archie made better sense than Mike
Archie wins
forty-two percent of the time
Lionel makes
fun of Archie six percent of the time
Gloria makes
fun of Archie two percent of the time
Edith makes
fun of Archie thirty six percent of the time
Mike makes
fun of Archie forty six percent of the time
Twenty
percent of viewers believe the show has made them aware of prejudice
Twelve
percent of US adolescents believed Archie was extremely funny
Twenty-two
percent of US adolescents believed ethnic slurs were not wrong
Eighty-four
percent of viewers believe Archie is not reasonable
Ninety
percent of viewers believe Mike is usually right
Mike begins
bickering at 4.94 percent
Viewers
believe Archie is in control 15.7 percent of the time
Sixty-nine
percent of viewers believe AITF has a serious purpose
Sixty-eight
percent of viewers identify with Mike
